[Newsletter] Is it time to stop chasing new clients?


Hi Reader,

We all know the thrill of landing a new customer. But did you know that retaining existing ones is even more profitable? In fact, studies show it can cost five times more to acquire a new customer than to keep a happy one.

That's why I want to share a powerful and proven strategy for turning those one-time buyers into loyal customers who keep coming back for more.

Strategy: The Power of Post-Purchase Nurturing

Here's how to nurture past buyers and build lasting relationships.

📧 Targeted Email Campaigns:

Post-purchase emails: Send personalisd messages thanking them for their business and offering helpful resources related to their purchase. Include tutorials, care tips, or complementary product suggestions.

Win-back campaigns: Identify customers who haven't purchased in a while. Send re-engagement emails with exclusive offers or remind them of the value you provide.

Loyalty Programs: Reward repeat business! Offer exclusive discounts, early access to new products, or points programs that incentivise future purchases.

Customer Feedback: Actively seek feedback through surveys or reviews. Address negative feedback promptly and professionally. Show unhappy customers you value their opinions and are committed to improvement.

Re-Engaging Unhappy Buyers

Let's face it, sometimes things go wrong, but that doesn't mean you shouldn't contact unhappy clients (unless they've opted out of communication, of course).

It is important to take responsibility and apologise for the negative experience. Address their specific concerns with a fair solution, like a discount, refund, or free replacement.

Once you've felt the apology has been accepted and the air has been cleared, ensure you incentivise the client to buy through you again. You'll be surprised how often this simple strategy will work.

Remember, happy customers become your biggest advocates, spreading the word about your business and driving even more growth!

Looking for additional help? Let's chat! I offer personalised consultations to help you create a winning customer retention strategy for your business.

Hit reply to say hi!

Weekly Content Marketing Digest

Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.

Read more from Weekly Content Marketing Digest

Hi Reader, Ever wondered when you'll see results from your content marketing efforts? The truth is, it depends! Here's a breakdown of different content marketing channels and their timeframes. SEO While SEO (Search Engine Optimization) can take 4-6 months to show significant results, it often leads to the highest quality leads. Think of it as building a magnet - the longer it's out there, the more targeted traffic it attracts. Email Marketing Email marketing can be a quick win! If your...

Hi Reader, Feeling overwhelmed by the constant need to create content and manage marketing campaigns? You're not alone. Many businesses struggle to dedicate the time and resources it takes to truly succeed in today's digital landscape. ➡️ Is now the time to outsource your marketing and content creation? The best thing about outsourcing your marketing is that it costs less than you think. It will free up your internal team to focus on core business functions while I handle the strategic...

Hi Reader, There's a buzz about AI solving problems, and it might seem like educational content is losing its edge. But here's the thing: people still crave solutions, and search engines aren't going anywhere. Last week, my washing machine lost the will to work. A quick YouTube search led me to a helpful video that fixed the problem in minutes. This is where your business comes in! By creating high-quality, informative content that directly addresses your audience's most common questions and...