Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
[Newsletter] π©· Fall in Love with Marketing Again
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Hi Reader, β We all love a good Rom-Com, right? Especially the ones where people realise the right person was in front of them the whole time. I'm looking at you, 27 Dresses. β As a viewer, it is frustrating to see the main characters in love before they realise it themselves! Why can't they see what's in front of them?! β In business, it is easy to fall into the trap of chasing your 'ideal client' without considering the value of existing buyers or the leads sitting on your database. β I recently helped a client pinpoint sales opportunities from their existing database of around 10,000 clients. Unfortunately, instead of nurturing their leads into a sales funnel, they have failed to engage with them to showcase their value and what they do! β However, it's not too late for them. With some clever database management and creating content for their Buyer Personas, I have been able to help them inject life into a stagnant list. β How does this apply to your business?I'm glad you asked. In a Rom-Com, this is when you realise the sale you have been chasing is right there under your nose. β If you aren't emailing your clients, now is a great time to consider setting up this function. β If you mainly connect with clients on social media, you can use classic Rom-Com techniques to woo them. For example: β
β π©· Finally, the last Rom-Com clichΓ©, remember to be yourself. You don't need a 'makeover' or make a bold, life-changing move before you start connecting with your dream clients. Just show up and be yourself! β Kind regards, Gemma |
Weekly Content Marketing Digest
Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
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