[Newsletter] 🎯Putting Your Buyer Personas to Work With Targeted Marketing Strategies


Hi Reader,

In our last email, we explored the importance of buyer personas (tap here if you haven't filled out the worksheet).

By now, you should have a clear picture of your ideal customer and the specific challenges they face.

Now comes the exciting part: applying this knowledge to craft targeted marketing strategies that resonate with your perfect audience.


Before you start your next marketing campaign or social post, consider these questions:

  • Are you talking in their language? Are you using your buyer persona's language, values, and pain points to develop messaging that truly connects?
  • Are you addressing their pain points? Are you creating content (blog posts, social media content, website copy) that directly addresses the needs and interests of your ideal customer?
  • Are you meeting them where they hang out online? Have you identified the platforms and channels where your ideal customer spends their time, and are you posting there?

📲This research breaks down the latest social media demographics.

Is it time to outsource your marketing?

Running a small business is a constant and overwhelming juggle. You wear many hats, and marketing often gets pushed to the side. But strong marketing is crucial for growth.

That's where I can help. I specialise in digital marketing for small businesses, and I understand your unique challenges.

Imagine this

  • Freeing up your time to focus on what you do best – running your core business.
  • Having a marketing expert in your corner, crafting targeted strategies that attract ideal customers.
  • Seeing a real return on investment, with boosted sales and brand awareness.

For just a few hours a month, I can simplify marketing and help you achieve your business goals.

🎯Ready to take the next step?


So, if you're serious and ready to take the next step, here's a link to my calendar.

I'd love to find some time to chat about how I can help you solve your digital marketing problems.

➡️Book a free 15-minute Business Growth Session.

Weekly Content Marketing Digest

Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.

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