Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
[Newsletter] ⌛️ Stop Wasting Time! Craft Content Your Ideal Customer Actually Wants (Worksheet Included)
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Hi Reader, Last week, we kicked off your journey to a powerful content marketing strategy by focusing on brand voice (if you missed it, tap here). 💌 This week, let's delve deeper and get to know your ideal customer – the person you're crafting all that amazing content for! Understanding your audience isn't just about demographics (age, location) – it's about getting into their heads! What are their challenges, goals, and communication styles? This is where Buyer Personas come in. Think of a Buyer Persona as a detailed profile of your ideal customer. Knowing this person inside-out allows you to tailor your content to their specific needs and preferences, making it truly resonate. Here's the good news: I've created a Buyer Persona Worksheet to help you map out your ideal client. It's packed with prompts and questions to guide you through the process. ➔ Ready to create content that speaks directly to your ideal customer? Reply to this email with "discovery", and we can chat about exploring ways to work with me to bring your digital marketing strategy to life. 🚀 Also, hello to all of my new subscribers! If you want to fast-track your marketing results, sign up for the free 6-week Lead Nurturing Challenge. All the details can be found here. |
Weekly Content Marketing Digest
Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
Hi Reader, Ever wondered when you'll see results from your content marketing efforts? The truth is, it depends! Here's a breakdown of different content marketing channels and their timeframes. SEO While SEO (Search Engine Optimization) can take 4-6 months to show significant results, it often leads to the highest quality leads. Think of it as building a magnet - the longer it's out there, the more targeted traffic it attracts. Email Marketing Email marketing can be a quick win! If your...
Hi Reader, Feeling overwhelmed by the constant need to create content and manage marketing campaigns? You're not alone. Many businesses struggle to dedicate the time and resources it takes to truly succeed in today's digital landscape. ➡️ Is now the time to outsource your marketing and content creation? The best thing about outsourcing your marketing is that it costs less than you think. It will free up your internal team to focus on core business functions while I handle the strategic...
Hi Reader, We all know the thrill of landing a new customer. But did you know that retaining existing ones is even more profitable? In fact, studies show it can cost five times more to acquire a new customer than to keep a happy one. That's why I want to share a powerful and proven strategy for turning those one-time buyers into loyal customers who keep coming back for more. Strategy: The Power of Post-Purchase Nurturing Here's how to nurture past buyers and build lasting relationships. 📧...