Hi Reader, Feeling overwhelmed by the constant need to create content and manage marketing campaigns? You're not alone. Many businesses struggle to dedicate the time and resources it takes to truly succeed in today's digital landscape. ➡️ Is now the time to outsource your marketing and content creation? The best thing about outsourcing your marketing is that it costs less than you think. It will free up your internal team to focus on core business functions while I handle the strategic...
8 months ago • 1 min read
Hi Reader, We all know the thrill of landing a new customer. But did you know that retaining existing ones is even more profitable? In fact, studies show it can cost five times more to acquire a new customer than to keep a happy one. That's why I want to share a powerful and proven strategy for turning those one-time buyers into loyal customers who keep coming back for more. Strategy: The Power of Post-Purchase Nurturing Here's how to nurture past buyers and build lasting relationships. 📧...
8 months ago • 1 min read
Hi Reader, There's a buzz about AI solving problems, and it might seem like educational content is losing its edge. But here's the thing: people still crave solutions, and search engines aren't going anywhere. Last week, my washing machine lost the will to work. A quick YouTube search led me to a helpful video that fixed the problem in minutes. This is where your business comes in! By creating high-quality, informative content that directly addresses your audience's most common questions and...
8 months ago • 1 min read
Hi Reader, In our last email, we explored the importance of buyer personas (tap here if you haven't filled out the worksheet). By now, you should have a clear picture of your ideal customer and the specific challenges they face. Now comes the exciting part: applying this knowledge to craft targeted marketing strategies that resonate with your perfect audience. Before you start your next marketing campaign or social post, consider these questions: Are you talking in their language? Are you...
8 months ago • 1 min read
Hi Reader, Last week, we kicked off your journey to a powerful content marketing strategy by focusing on brand voice (if you missed it, tap here). 💌 This week, let's delve deeper and get to know your ideal customer – the person you're crafting all that amazing content for! Understanding your audience isn't just about demographics (age, location) – it's about getting into their heads! What are their challenges, goals, and communication styles? This is where Buyer Personas come in. Think of a...
9 months ago • 1 min read
Hi Reader, It's been a while! I've been heads-down on exciting client projects, but I'm thrilled to announce the return of your weekly Content Marketing Digest. Feeling the Online Tumbleweeds? This newsletter is designed for business owners who want to break free from the crickets (you know who you are!) and cultivate a truly engaging online presence. If you've stopped posting because the results haven't matched your effort or you're struggling to find your voice in a crowded space, you're...
9 months ago • 1 min read
Hi Reader, We all love a good Rom-Com, right? Especially the ones where people realise the right person was in front of them the whole time. I'm looking at you, 27 Dresses. As a viewer, it is frustrating to see the main characters in love before they realise it themselves! Why can't they see what's in front of them?! In business, it is easy to fall into the trap of chasing your 'ideal client' without considering the value of existing buyers or the leads sitting on your database. I recently...
10 months ago • 1 min read
Hi Reader, Ready to take your marketing to the next level and watch your business grow? I am thrilled to announce the exclusive release of our brand new ebook: Unlocking Growth: The 5 Marketing Assets You Need Now! Inside, you'll discover the secret weapons used by successful businesses to: Attract more leads Boost engagement Convert those leads into loyal customers These aren't just any assets - they're the foundational building blocks for a powerful marketing strategy. But here's the best...
11 months ago • 1 min read
Hi Reader, Remember that time you spent hours researching online reviews before finally clicking "Buy Now"? You're not alone. 59% of people do the same, making reviews a make-or-break factor for most businesses. ⭐️ So, how do you leverage this review power? Simple: collect feedback from existing clients! Here are some proven ways to gather reviews and to get the most out of the feedback: Start with a simple "Tell us about your experience" email. For 1:1 interactions, send a personalised...
11 months ago • 1 min read